I have been in touch with some Private Coach Operators with regards to the age groups that they would be transporting to and from Belfast. I was informed that within the last three to four years that there has been a lot more students using the facility. The services were initially put into effect for commuters who had long travelling from home to work and vice versa, but now they see a popular demand for their services from students who travel on a daily basis.
One Operator told me that he had a steady service for working commuters, but since the increase of prices in Belfast more studets are availing of the service and it has been a great success. In turn this too has given me an insight to what type of site I need to create. Another operator Norma, told me her Coach Company provides a daily service, with commuters being predominately workers than students. She explained that a lot of her commuters are in fact those using the Airport Service, as it is an easy and convenient way of getting to the Airport with the use of wifi.
When I asked the operators if there was a need for more information to be made easier to view, they both agreed that there is a great requirement for this as it would help with advertising their services and let others be aware of them.
I have taken both points of view under consideration and believe that the site will have to be modern for the younger generation and very user friendly for the older, navigation will have to be for the older age groups so that they can get to where they want within two or three clicks.
Before I take a survey, I believe the age group that my site will be targeting will be between 18 - 65. When the survey is completed it will give me a better insight to what who the survey will be targeting as I believe it will be a lot narrower than 18-65.
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