Thursday, 18 November 2010

Features I'm researching

Now that I have a name, a target audience and ideas I was going to firstly think of a slogan or strap line for my website making it standout a little more.

The name is journi. So I now need to create some sort of slogan that will make the nae journi be remembered. I came up with some slogans myself and there were a few that I liked others sounded fine at the start but were slightly "cheesy" to say the least.

Always trying to take travelling and transport into consideration I came up with:
Journi -
  • one route for all
  • a new way for all
  • the right way to travel
  • get there with a change
  • everything we do is "driven by Journi"
I then came across an advertising slogan generator which also came up with some good and bad slogans:
http://thesurrealist.co.uk/slogan.cgi?
Journi -
  • if only everything in life was as reliable
  • we bring travel to life
  • go to work on a journi
  • make the most of it
I felt that the slogans that I obtained from the advertising generator focused on general ideas but just incorporated the word into it. I also thought that these strap lines targeted more of a holiday audience as "we bring travel to life" reminds me of the title for a summer holiday brochure. 

I was tied between "one route for all" and "a new way for all". I believe that the first "one route for all" best describes everything. The slogan is describing the aim of the website rather than the travel. One route is referring to the website as it will be the one way in which all of the users will interact with to find out the information for all services. This will be my slogan for the website as I feel it incorporates all that I wish to involve into the website.

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